Question 1

How much do final expense leads cost?

Accepted Answer

Exclusive final expense leads typically start around $32, shared leads around $13 and aged leads a few dollars each. Live transfers are billed per qualified call. Prices are set per state and shown on our pricing page.

Question 2

How much do Medicare leads cost?

Accepted Answer

Exclusive Medicare leads typically start around $38, with Medicare live transfers billed per qualified call. Medicare buyers complete a compliance attestation before purchasing.

Question 3

How much do auto insurance leads cost?

Accepted Answer

Exclusive auto leads typically start around $30 and shared auto leads around $12. Your price depends on lead type, state and the filters you choose.

Question 4

Exclusive vs shared insurance leads — which is better?

Accepted Answer

Exclusive leads are sold to one buyer, so contact and close rates are higher. Shared leads go to up to 3 buyers at a lower price and reward fast speed-to-call. Many agencies test both and compare cost per sale, not cost per lead.

Question 5

What are aged insurance leads and are they worth it?

Accepted Answer

Aged leads are 30+ days old and sold at a steep discount in tiers (30–90 days, 90–180, 180–365, 1 year+). With persistent multi-channel follow-up they can deliver a strong return. Never-sold aged leads carry a small premium. There is a 25-lead minimum.

Question 6

What is an insurance live transfer?

Accepted Answer

A live transfer is a consumer who has been pre-qualified and is connected to your phone in real time. You are billed only after the call passes a minimum qualifying duration.

Question 7

How do I know insurance leads are TCPA compliant?

Accepted Answer

Every lead stores the consent timestamp, the exact consent language shown, page URL, IP address, user agent and a consent certificate ID, plus DNC scrub status. You can download the consent record for any lead you bought.

Question 8

What contact and close rates should I expect?

Accepted Answer

Results vary by line, lead type and follow-up speed. Agents who call within 5 minutes and make multiple attempts see the best results. Exclusive and live-transfer leads typically outperform shared and aged leads on contact rate.

Question 9

Where should new insurance agents buy leads?

Accepted Answer

Start with a self-serve marketplace that has no contracts or minimums on real-time leads, so you can test small. Begin with exclusive leads in one line, set tight filters and caps, and scale what converts.

Question 10

Do I need to be licensed in the lead's state?

Accepted Answer

Yes. You must hold an active license for the relevant line of authority in every state where you buy leads. Geo targeting is restricted to your licensed states by default.

Insurance leads: frequently asked questions

All questions